Cold emailing is a slightly different skill than writing given the target audience and the time consttraing to capture their attention. So everytime I write to someone, I feel disjointed in where I am on my learning curve and feel like I’m starting over again. This post is to track my observations and learnings here. A good email So, my starting point here is the following structure for a good cold email....
Business Buy Back Your Time, by Dan Martell Business Million Dollar Weekend, by Noah Kagan Business Rework, by Jason Fried and DHH Customer Development The Mom Test, by Rob Fitzpatrick Product positioning Obviously Awesome, by April Dunford SAAS The SAAS Playbook, by Rob Walling Marketing Traction, by Gabriel Weinberg and Justin Mares Marketing 100M Offers, by Alex Hormozi Sales Founding Sales, by Mark Roberge Deploy Empathy Deploy Empathy, by Michele Hansen
Habits to live by Ship every 2 days. Anything that ships should provide immediate value to user. If not immediate, break it down to something that does. This automatically discretizes big problems into smaller ones. Log everything. What is measured improves.
I share how I launched this Hugo site in 5 mins, invariably for my future self when I get around to doing it again after having forgetten it. Setting up the blog Install Hugo. To install Hugo on macOS, I ran: brew install hugo For reference, here is Hugo’s quick start guide. Start a new site with a yaml config using hugo new site my-blog --format yaml I ran this in a www folder in my root directory....
Charlie is a business owner, and he frequently needs to hire employees. But posting on job boards, screening applications and interviewing is a long proces that takes his attention away from his business. He needs a quicker way to go from posting a job to making offers. This is a need for Charlie, and understanding this can help pitch a recruiting product to him. Context Amazon advocates for a leadership principle called Customer Obsession, to serves as a constant reminder to put the customer at the center of everything we do....