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AI Agents are powerful and everybody should know about them.

Set the backdrop. Prospect is a big company interested in my product. The have set up a call. My goal, as the founder, is to understand their problem as deeply as possible. If they are the right profile of customer, the job is to them convince them that you can help them. “Hi, let me start with a brief overview of my product to set the context and we can then go deeper....

Sales Funnel Here is a typical sales funnel Prospecting Outreach Qualification Pricing Closing Implement Prospecting Have a sales hypothesis - company X will have problem Y that your product can help solve. Easiest way to get to prospects is having them reach out to you. Sending cold emails is the least effective way to get their attention. Launch early and often Publish videos and posts Self service demos Online communities Industry conferences Outreach Re....

Problem selection Marketing starts with product and pain point. Checklist before starting to build a product: -1 major customer insight 1 distribution channel to get atleast 10 paying users for validation qualifiers for product i am interested in this problem easy to build (<1 month) 1 major customer insight that is not well known is a painkiller not a vitamin solves critical need customer faces major negative consequence if not done correctly b2b they need to use it daily/weekly sounds boring Marketing Strategy Don’t follow “launch and see what sticks”...

There are X hours in a day. My goal is to achieve Y. I can stay busy working some high % of X and get Y done. Y can also be achieved using lesser time by increasing my productivity. I can also achieve Y using even lesser time by being effective. Effective at delegation or automation. Now what if Y wasn’t goal after all? Y was means to Z? I can shoot for Z directly, bypassing Y....