Cold emailing is a slightly different skill than writing given the target audience and the time consttraing to capture their attention. So everytime I write to someone, I feel disjointed in where I am on my learning curve and feel like I’m starting over again. This post is to track my observations and learnings here. A good email So, my starting point here is the following structure for a good cold email....
Charlie is a business owner, and he frequently needs to hire employees. But posting on job boards, screening applications and interviewing is a long proces that takes his attention away from his business. He needs a quicker way to go from posting a job to making offers. This is a need for Charlie, and understanding this can help pitch a recruiting product to him. Context Amazon advocates for a leadership principle called Customer Obsession, to serves as a constant reminder to put the customer at the center of everything we do....