Understanding the Needs Stack
Charlie is a business owner, and he frequently needs to hire employees. But posting on job boards, screening applications and interviewing is a long proces that takes his attention away from his business. He needs a quicker way to go from posting a job to making offers. This is a need for Charlie, and understanding this can help pitch a recruiting product to him. Context Amazon advocates for a leadership principle called Customer Obsession, to serves as a constant reminder to put the customer at the center of everything we do....