That’s some tweets from Danny Postma and just throwing my thoughts into this note.
People hate marketing sales so much that just talking about your product normally and frequently sets you apart from the 99 percent already.
Source: Danny Postma
This applies 100% for me. What they do best is their marketing doesn’t feel like marketing at all - it’s just honest communication about what they’re built and why it matters.
So some rules to follow here:
- genuinely believe in your product and its value : message
- Show up where your customers are : channel
- articulate its value clearly : copy